Wilmer Valderrama Expands Purpose In iHeartMedia’s My Cultura Podcast Community To Turn out to be Shareholder On The Heels Of The Network’s 1 Year Anniversary | Enterprise

NEW YORK–(Business WIRE)–Sep 22, 2022–

iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, with each other with My Cultura, the company’s podcast network dedicated to elevating Latinx voices and tales, introduced today that actor, producer, entrepreneur and activist Wilmer Valderrama ( NCIS, Encanto, That 70’s Show ) has expanded his position with My Cultura to turn into a shareholder. In addition, Valderrama will assistance to curate the network’s slate of Latinx-focused podcasts and has dedicated to 5 new demonstrates that will be government produced by and/or star him. The information comes as the network celebrates an spectacular first yr, with regular monthly podcast downloads throughout My Cultura demonstrates a lot more than doubling considering that the commencing of this 12 months. The network’s devotion to inclusive content material has garnered a substantial audience of both of those Gen Z and Millennials with 9 in 10 of the network’s total downloads coming from listeners aged 18-49. The community has also circulated cash back into Latinx communities with donations to various corporations totaling about $400k in this first year.

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“Representation designs not just how other people see us, but also how we see ourselves. It is crucial that each side of our media includes narratives that uplift Latino and Hispanic voices. At WV Amusement it is our mission to not just pick purposeful tasks that accurately symbolize the stories of the Latinx neighborhood, but to also make confident these tales are obtainable to all people. We are so grateful to our companions at iHeartMedia for viewing the value in this and prioritizing the require to emphasize the pleasure, the power, and the coronary heart of our local community in ways that are nonetheless all as well scarce,” mentioned Valderrama.

​​“We are thrilled to have Wilmer on board in an even more substantial, expanded ability as a shareholder in iHeart’s My Cultura Podcast Network,” mentioned Conal Byrne, CEO of iHeartMedia’s Electronic Audio Team. “His electricity, expertise and creativity will set this community up for even further results in year two and past.”

Valderrama started his marriage with My Cultura in Summer season 2021 when he released his podcast “ Crucial Voices with Wilmer Valderrama.” Govt produced by Valderrama and Leo Klemm by means of his creation banner WV Entertainment and Clamor, the weekly collection capabilities personal conversations and interviews with people on the frontlines of food items service, transportation, little one-care and other systems in which workers’ voices are typically missed.

“We’re unbelievably proud of the swift growth our community has found in its initially year,” reported Gisselle Bances, SVP, Head of Generation and Growth for iHeartMedia’s My Cultura. “We are the initially vast majority Latinx-owned podcast community, and we are grateful to our associates and our various roster of hosts, together with Wilmer, who continue to additional My Cultura’s mission to inform our individual tales. It is tales by us for absolutely everyone to get pleasure from.”

The My Cultura Podcast Network was declared in May 2021 in partnership with Enrique Santos, iHeartMedia’s leading-rated on-air personality and President and Main Inventive Officer of iHeartLatino. It is household to hit podcasts such as “ Connections with Eva Longoria,” “ Princess of South Beach ” starring Rachel Zegler ( West Side Tale ) and Sheryl Rubio ( Casa de las Flores ), “ Wrestling with Freddie ” with Freddie Prinze, Jr., “ Sisters of the Underground ” govt created by Eva Longoria and Dania Ramirez, “ Chiquis and Chill,” “ Lone Lobos with Xolo Maridueña and Jacob Bertrand,” “ Escuela Secreta,” “ Enrique Santos Podcast ” and lots of a lot more. Listeners can hear all My Cultura exhibits on iHeartRadio and any place podcasts are located.

About iHeartMedia:

iHeartMedia, Inc. [Nasdaq: IHRT] is the major audio media company in The usa, reaching over 90% of Us citizens each and every thirty day period. iHeart’s broadcast radio property alone have more client get to in the U.S. than any other media outlet 2 times the reach of the upcoming major broadcast radio company and about 4 moments the ad-enabled reach of the major digital only audio service. iHeart is the most significant podcast publisher according to Podtrac, with more downloads than the following four podcast publishers put together, and has the range one particular social footprint amid audio players, with seven moments much more followers than the next audio media manufacturer, and the only completely built-in audio advertisement tech alternative across broadcast, streaming and podcasts. The business carries on to leverage its solid audience link and unparalleled customer reach to build new platforms, products and services. Pay a visit to iHeartMedia.com for extra business information and facts.

About Wilmer Valderrama:

Actor, producer, entrepreneur and activist Wilmer Valderrama is beloved for his purpose as exchange college student ‘Fez’ on the Emmy-nominated series That 70s Present. He at this time stars in the #1 Television drama NCIS on CBS, and not too long ago declared he is building a stay-motion “Zorro” sequence at Disney Branded Television in which he will star and executive create. On the big screen, he most not long ago lent his voice to the hit Academy Award-successful Disney animated film Encanto. Outdoors of acting and creating by way of his WV Enjoyment banner, Valderrama is a passionate activist who lends his voice to organizations including the Congressional Hispanic Caucus Institute (CHCI), Voto Latino, the USO as their Worldwide Ambassador, and HARNESS, which he co-started with America Ferrera and Ryan Piers Williams. He also a short while ago partnered with John Pollack to start Allied Management Group, which focuses on partnering with, collaborating, and representing new and current Latino voices throughout regular and digital media.

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Get hold of: For iHeartMedia/My Cultura:

Jenn Powers

[email protected]

For Wilmer Valderrama:

Sunshine Sachs Morgan & Lylis

[email protected]


Industry Keyword: PODCAST Tv set AND RADIO Superstar Enjoyment

Resource: iHeartMedia

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PUB: 09/22/2022 03:30 PM/DISC: 09/22/2022 03:32 PM