Nearly every celebrity has a podcast now

10 decades in the past it was fragrance with their name on, glistening in the window of Boots. 3 decades ago it was rapidly trend collaborations, flooding our Instagram feeds with £1 bikini offers. Ideal now? The celeb aspect hustle normally takes the condition of a podcast, which additional usually than not consists of famed pals, chatting happily absent, all under the guise of a bit doubtful formats, and occasionally ill-considered out segments. And I for just one am sick of it.

Ok, so renowned folks fronting radio demonstrates is nothing at all new, and there are some outstanding pods out there with celebrities at the helm. For starters (pun meant) there’s Jessie and Lennie Ware’s Table Manners, an instantaneous hit and consistently in the leading 10, even though Jonathan Van Ness has been internet hosting Receiving Curious extensive in advance of they appeared on Queer Eye. Then there’s My Dad Wrote A Porno with Alice Levine, named the most well known podcast ever by Acast, alongside Trevor Noah’s The Day by day Demonstrate and Michelle Obama’s self-named recording.

But is it just me, or do factors feel a bit… saturated ideal now? In all places you search, a new celeb announces yet another passion podcast, only to invite the quite similar company that have appeared on many other jobs to star. They appear to be to be inquiring the same questions, to the exact people, recording and pushing out what would usually be a pretty regular discussion at the pub, alternatively packaging it up as content material.

For some celebs, it started as a pandemic project. Louis Theroux, Demi Moore and Jamie Lee Curtis all popped up with podcasts during lockdown, filling our monotonous times with their juicy stories. And nevertheless, when places to eat reopened their doors and experience masks identified their way into the base of the sock drawer, the obsession with mic booms, perfectly, boomed. Anyone from fact star royalty Kim Kardashian, to real royalty, Meghan Markle, seem to be to be in on the hoopla.

On a specific degree, I get it. For several female celebrities, the go from conventional or tabloid press stores to podcasts may really feel like reclaiming the narrative. Right after yrs of owning their lives picked apart, debated and taken out of their hands, the structure lets them to have their say.

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Get Emily Ratajowski, who on asserting her new challenge Substantial Lower With EmRata, mentioned the point she was most thrilled about was producing the demonstrate “in her personal way.” Paris Hilton shared a identical sentiment very last February, outlining “audio is a medium that has no boundaries.”

And they are appropriate. There are no set policies when it will come to podcasts. As advertising and PR specialist Edward Coram-James, who is at this time advising a celebrity shopper on their podcast, places it, “[they] are the best way for celebs to curate their own content material devoid of obtaining to fret about [people] misrepresenting them, [or] twisting their terms.

“They can also be prolific, enabling the movie star to have normal touch points with their fanbase. They have full creative and inventive licence. Not only does it allow them to stay applicable to their existing foundation of faithful followers, but it also will allow them to grow that foundation, even more boosting their profile.”

“The largest trouble with each superstar getting a podcast? Er, each individual superstar possessing a podcast.”

This is all perfectly and superior, but the greatest problem with each movie star getting a podcast? Er, each and every superstar possessing a podcast. For me, we have reached a saturation place. And a speedy glimpse at social media implies I’m not the only one feeling this way. When High Low With EmRata hit the information, numerous had been quick to stage out this podcast mainly now existed. The Large Reduced, hosted by journalists Dolly Alderton and Pandora Sykes, was a business favorite among podcast listeners until eventually its finale at the finish of 2020.

One person tweeted: “Someone needs to notify the excellent @emrata that this podcast by now exists/ed with almost fully the identical concept. You have the entire environment of creativeness to choose from – no have to have to get other women’s difficult attained cult-status do the job.”

And Emily Ratajoswki isn’t the only a person. When Kim Kardashian announced her correct criminal offense podcast sequence, quite a few persons questioned her credibility, suggesting she was using up room from people doing each day operate in the industry.

Nearer to home, chef and foodstuff author Gizzi Erskine was stunned to discover her pod, Sex, Lies and DM Slides which she co-hosted in collaboration with Spotify, was getting relaunched with two new celebrity faces – Anastasia Kingnorth and Saffron Barker, equally of whom have more than a million followers in comparison to Gizzi’s 195,000.

Whilst Gizzi acknowledged Anastasia and Saffron experienced practically nothing to do with the re-casting, the position remains: has all and any originality in celeb podcasts disappeared, as corporations and celebrities hurry to deliver gain? Is constructing your profile, acquiring in on the action and possessing a piece of the pie getting precedence about real, quality information?

As branding teams scramble to make the new “it” podcast, originality appears to tumble by the wayside in order to get their celebrity’s podcast out very first. And what do we conclusion up with? For me, it is the 2022 equal to a perfume bottle with their title on it. Sweet, sickly and void of all actual effects.